The BBC announced today that it plans to spend about $44 million (£34 million) in online children’s content across the next three years, responding to the rise of Netflix, YouTube, and Amazon. The plan goes into effect immediately.
The funding will go into making personalized online programs for kids, including video, live online program clips, vlogs, podcasts, quizzes, games and apps. According to the network, the programs will be made out of “bespoke commissioned content, re-purposed BBC Archive and third-party content from education/cultural bodies.” These features will go alongside traditional BBC kids television channels like BBC Bitesize, for education, and the hilariously named CBeebies, for ages six and under.
This new shift in...
from
https://www.theverge.com/2017/7/4/15918912/bbc-spends-34-million-44-youtube-netflix
from
http://ifeeltechinc.blogspot.com/2017/07/bbc-shells-out-44-million-so-kids-will.html
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