Movie studios and telecoms companies are always looking for new ways to control how audiences get hold of their content, and to make it easier to do so. Now, a new pilot program from Fox, Telstra, and Ericsson is taking a surprisingly direct approach — pre-loading films onto users’ devices, and then asking customers to pay to rent or buy the titles.
The pilot was announced today at Mobile World Congress, and will last for one month while the companies involved gather feedback. It’s an interesting idea, and has some obvious pros and cons.
Pro: the movies are available to watch whenever customers want, with no waiting for streaming or downloads in order to access full HD content. Con: the films have to get on the device in the first...
from
http://www.theverge.com/2017/2/27/14748462/fox-telstra-ericsson-preloaded-movie-content-mwc-2017
from
http://ifeeltechinc.blogspot.com/2017/02/fox-trial-pre-loads-films-on-phones.html
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