Tuesday 28 February 2017

Somebody save Huawei from itself

Over the past couple of years, few companies have made as much progress on the global stage of mobile technology as Huawei. Better known for providing networking infrastructure for most of its history, Huawei is quickly becoming a household name in the West, just as it’s well known in its native China. But still, this old engineering giant has a few things to learn about the proper way to present its products.

Back at IFA in September, Huawei’s Nova series launch featured a 20-minute selfie masterclass from a random Instagram user. It was peculiar, it was patronizing, and it was perplexing. It also made me completely forget about the Nova phones that we were supposedly there to see. Here is but a quick highlight reel of it:

After that...

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from
http://www.theverge.com/tldr/2017/2/28/14760818/huawei-marketing-mwc-2017

from
http://ifeeltechinc.blogspot.com/2017/02/somebody-save-huawei-from-itself.html

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