Elon Musk has raised a million bucks for his ambitious tunneling project after managing to sell all 50,000 of his 'boring' caps. The hats cost $20 apiece and had the name of his firm — The Boring Company — printed on the front.
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from
https://www.digitaltrends.com/cool-tech/elon-musk-sells-all-his-boring-caps/
from
http://ifeeltechinc.blogspot.com/2018/01/elon-musk-starts-2018-with-1m-for.html
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