Celebrities have been known to endorse everything from smartphones to fish fingers, oftentimes without proper disclosure on social media platforms like Instagram. Though the Federal Trade Commission has repeatedly warned influencers, now the US Securities and Exchange Commission is getting involved. It’s adding initial coin offerings (ICOs) to the list of goods stars can’t hawk without disclosing the nature and amount of compensation they’re being paid to advertise them.
The SEC is also warning investors to be wary. “Celebrities who endorse an investment often do not have sufficient expertise to ensure that the investment is appropriate and in compliance with federal securities laws,” it said in a statement. “Investment decisions should...
from
https://www.theverge.com/2017/11/2/16597870/sec-warns-celebrities-endorsement-ico-cryptocurrency
from
http://ifeeltechinc.blogspot.com/2017/11/sec-warns-celebrities-over-endorsing.html
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