Anyone remember the marketing catastrophe that was Bic for Her? Or what about the Ford Edsel, which lost so much money that the name “Edsel” became synonymous with failure? These are among the gems featured at Sweden’s newly-opened Museum of Failures, a shrine for mankind’s most spectacular product flops.
Curated by 43-year-old clinical psychologist Samuel West, the museum sits in the Swedish city of Helsingborg where it displays 51 products that were meant to innovate, but failed to do so.
While it’s easy to cluck at terrible products like the $200 TwitterPeek (a device which could only access Twitter), West’s intention with the museum is purely altruistic. “We know that 80 to 90 percent of innovation projects, they fail and you never...
from
https://www.theverge.com/2017/6/18/15812470/sweden-museum-of-failures-flopped-products
from
http://ifeeltechinc.blogspot.com/2017/06/swedens-museum-of-failures-pays-homage.html
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