Instagram is adding a new label to better differentiate paid-for posts from regular content. The label — which features the words “Paid partnership with...” — will appear above sponsored posts and stories created by celebrities and other users promoting brands or products over the coming weeks.
The addition comes in the same week a report claimed that 93 percent of paid-for posts made by Instagram’s most popular users were not labeled according to FTC guidelines. The report, put together by marketing firm Mediakix, looked at Instagram’s 50 most-followed accounts and found that 61 percent of sponsored posts were related to the fashion industry. BuzzFeed’s Katie Notopoulos broke this data down further, splitting the posts into four...
from
https://www.theverge.com/2017/6/14/15799024/instagram-sponsored-posts-label
from
http://ifeeltechinc.blogspot.com/2017/06/instagram-tries-to-beat-secret.html
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