Tuesday, 6 June 2017

Apple's new anti-tracking system will make Google and Facebook even more powerful

The internet is an ad-tracking machine. It’s been true for long enough that we rarely talk about it anymore, but it bears repeating. For all the free speech and free information, nearly any site you visit will come with a dozen different tracking cookies, enabling uniquely tailored ads to follow you from site to site. Targeted advertising is still the best way to make money on the internet, so those cookies are everywhere. (The Verge is no exception; that VR room isn’t cheap.) Sites try not to be creepy about it, some harder than others, but the overarching logic is hard to escape. It’s a multibillion-dollar business, and it pays for nearly everything you see online.

Yesterday at WWDC, Apple threw a wrench into that system. Alongside new...

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from
https://www.theverge.com/2017/6/6/15747300/apple-safari-ad-tracking-cookie-blocker-google-facebook-privacy

from
http://ifeeltechinc.blogspot.com/2017/06/apples-new-anti-tracking-system-will.html

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